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Celebrated Humanitarian, With a Broad Record Of Achievement
Spanning 30+ years In The Corporate, Professional, and Academic Arenas





















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Lawrence Baxter
Celebrated Leadership Expert, Teacher, and Advisor to Business Titans + Humanitarian
An accomplished scholar, teacher, and business executive, Baxter pioneered the study of banking regulation at Duke Law School.
Before moving to the United States, Baxter was already a rising academic star in South Africa, having written a text that would be used in litigation to fight government apartheid practices. The book is still acclaimed as the seminal interpretation of administrative law in the country.
Baxter has a robust track record marked by an unwavering commitment to excellence, and his work at Wachovia was a testament to transformative leadership within competitive, rapidly evolving industries.
Baxter's expertise includes navigating organizations through market fluctuations, regulatory changes, and digital transformations, ensuring agility and strategic positioning for sustainable growth.
Passionate about providing genuine leadership, improving ethical standards, and developing new approaches to understanding and addressing complex issues in the public and private sectors, Baxter is recognized for involvement in cutting-edge technology-driven business operations.
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The Coaching and Leadership Books I Love
Moving into a new leadership role is a great time to read some books about how to succeed in your leadership job. Whether this is your first-time leading people, or if you’ve elevated your role, you will be met with new challenges.
While both leadership books and coaching can help develop leadership skills, the key difference is that leadership books provide theoretical knowledge and insights on leadership principles, while coaching offers a personalized, interactive approach.
So how do you know which approach to use, where to focus and how to distinguish the difference? It’s all about context. When there’s a fire to put out or a major decision that will shape your company’s future, that’s when you should consider a coach.

“You let drop in Washington, D.C., … ‘Lawrence Baxter says’ and people automatically assume you know what you are talking about,” — Raskin